Volvo Soft Speed Bump

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Volvo Soft Speed Bump

Post by Admin on Sun May 22, 2011 4:16 am


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Re: Volvo Soft Speed Bump

Post by Admin on Sun May 22, 2011 4:18 am

Volvo "The Soft Speed Bump Stunt"


Make potential Volvo customers aware of the Active Four-C suspension system as an option. A tailor-made ambient stunt based on a regional insight: in the UAE the roads are cluttered with speed-bumps and this is were you really need good suspension. They produced a unique speed bump for the entrance to dealership parking lots. They looked real - with one crucial exception: they were made of a soft sponge material. People slowed down, expecting a bounce. But surprisingly they felt nothing. A sign explained: "Never feel a bump again. With Volvo's Active Four-C suspension.



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Re: Volvo Soft Speed Bump

Post by Admin on Sun May 22, 2011 4:23 am

Reference 1
Reference 2

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Re: Volvo Soft Speed Bump

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